Gen Y Prefers Simplicity

Outlaw Consulting recently determined that the trendsetters of Generation Y (ages 21 - 27) prefer simplicity and stripped-down honesty in companies, their products, and the organization of their offerings. This survey confirms yet again that In-N-Out is doing things right:

1. Apple
2. Trader Joe's
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry's

See the entire list of 15 "most trusted brands" and read the full article here.